Intro to Digital Marketing for Realtors
Table of Contents
What is Digital Space
While the physical world is made up of atoms and molecules, the digital world is made up of communities, data, and networks. Social Media platforms like Facebook, LinkedIn, Instagram, YouTube, etc. are a component of digital space. Another component includes E-banking, Email, E-commerce (like Amazon and Alibaba). A vast majority of this digital space takes place over the internet via our ever changing and constantly evolving technology. Digital space is where most of us network, meet new people, do our shopping, find out more about a company, or a restaurant and promote our business to grow our brand.
What is Digital Marketing and Why it is Important
Digital marketing is the promotion of your brand and services via electronic media. While the Internet is the channel most often associated with Digital Marketing, other channels, like radio, television are also very important. With more people using the internet every single day all over the world it is no wonder that most big companies and brands have a specific team dedicated towards Digital Marketing campaigns to grow their business.
The truth is that people prefer buying from a company or brand that they trust. In the digital space you build that trust by increasing the number of customer reviews, likes, follows and shares on social media platforms as well as by putting out original, informative and relevant content for your audience. Tools like Google Analytics and Facebook pixels can measure exactly what works and what does not.
Types of online Digital Marketing
- Search Engine Optimization
- Search Engine Marketing
- Content Marketing
- Social Media Marketing
- Pay-per-Click Advertising
- Email Marketing
How to leverage Digital Marketing as a Realtor
When it comes to digital marketing, the goal is to build your Brand. Let us cover the basics, in our Intro to Digital Marketing for Realtors, about brand building. A Brand is more than a logo, it is your story; what your Real Estate company stands for, your belief, your mission statement and the commitment to help your customers. It all starts by creating your own business website as well as being active on social Media accounts.
You would begin by coming up with a name for your company and purchasing a domain with that name from GoDaddy, SiteGround, or Bluehost. Then you can consult an expert to help with building your very own website, or contact us, and we will guide you through it at Digi4Real.
The objective is to build your Real Estate Brand. Having a website as well as staying active on Social Media Platforms does just that by offering Digital Space for buyers and sellers where they can find valuable information about the Real Estate market as well as current trends alongside your listings. They have the option to like, comment, and share your content with their network. This will bring organic and prospect leads to your website
There are also numerous ways of creating a sales funnel for your property listings by carefully crafting that content on your website to drive traffic to your listings. Our experts, at Digi4Real, can help your website be Search Engine Optimized which will then start generating Organic traffic that shows up on google, yahoo & bing search results. By staying active on your website as well as social media, your goal should be to provide value to potential leads. These are the initial steps that go into building a brand for your Real Estate business while also increasing your network on Social Media platforms.
As a Realtor, whether a veteran or a beginner, we know that your expertise is helping your clients sell properties and/or buy homes. In 2020, while the rest of the industries have undergone digitalization, Real Estate market still remains slightly old fashioned. Our research indicates that so far only 12% of Realtors worldwide are actively using Digital Space to increase their online presence. Are you ready to make the shift to digitalization?
In conclusion, we, as humans, are turned away from anything that we do not fully understand. The switch to digitalization is inevitable in 2020 due to the pandemic and constantly evolving technology. We, at Digi4Real, can assure you that the process is not as intimidating and challenging as it may look at first. We are here to help you overcome these challenges and to make your transition as smooth as possible.