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5 Marketing Trends to look out for in 2022
2020-2021 will be remembered in all of human history. A lot has occurred in the last few years that will define how we, as a human race, dealt with uncertainties. Each country will have a strategy moving forward based on the model of Covid-19. As we approach the end of 2021 we must prepare for 2022.
Let’s take a look at 5 marketing trends to look out for in 2022
1.Data & Analytics
Have you ever wondered why you see a particular type of Ad on the internet? Is everyone else also seeing the very same Ad or are we all seeing different ads?
An HTTP cookie is responsible for this.
According to wikipedia, “An HTTP cookie (also called web cookie, Internet cookie, browser cookie, or simply cookie) is a small piece of data stored on the user’s computer by the web browser while browsing a website. Cookies were designed to be a reliable mechanism for websites to remember stateful information (such as items added in the shopping cart in an online store) or to record the user’s browsing activity (including clicking particular buttons, logging in, or recording which pages were visited in the past)”
Data and Analytics are being used by most, if not all, big enterprise organization to improve their marketing strategies. While real-time data on how your customers interact with your product or services lets you know what is working and how well it is working presently, collected data over time lets you prioritize, make changes, and improve for a better tomorrow.
Customer loyalty is important and it is not easily earned. Today’s customer wants to work with a company that is consistent and active across all platforms. While pre-programmed chat-boxes are becoming more common, failure to create a personalized service experience (through the use of chatbots with limited functionality) dramatically reduces sales conversion rates. Customer’s want and expect human interaction, especially when it comes to handling complaints or queries.
While it is becoming increasingly important to be present across most social media platforms, we as business owners, must not sacrifice quality over quantity. Consulting a comprehensive digital marketing company can help you develop a user-centric approach and help you understand how your customers interact with all your social media platforms. Also an efficient customer service agent can significantly reduce the number inconvenience faced by customers that an automated chat-box simply can not.
Customers appreciate companies that are honest. In the era of fake news and widespread misinformation, consumers want to work with a company that focuses on transparency and earns their customer’s trust. A recent study showed that fake news spread faster than real news. Cyberpropagandist abuse the internet and manipulate the public with the use of platforms like twitter and Facebook where consumers are more likely to share the content which further amplifies the spread of fake news. Here are few tips to help you increase transparency for your business:
- Create a personal relationship with your customers that is both friendly and professional
- Be transparent about pricing of your services or products
- Admit to mistakes when and if they occur
- Respond to all comments and reviews whether they are positive or negative
4. Personalized Non-Linear Marketing
“A personalization strategy allows you to identify segments of visitors with distinct preferences or needs, then create targeted experiences for them.”
A study found that 80% of the customers are more likely to purchase from a company that offers personalization of products and services. This means the focus has shifted away from standardization and is moving towards customized catalogue of products or services that caters to your customer’s needs. Be prepared to make changes that revolve around your customer’s budget, wants and needs in today’s user-centric market. Personalization is important because it drives growth and helps with customer retention while improving customer experience.
5. Voice Search
Voice search is directly correlated to local business search. It is often conducted with the help of AI assistants like Siri & Alexa. Here are few fascinating stats regarding this:
- 50% of the searches are voice activated
- 55% of the households in US are expected to own a smart speaker by 2022
- 20% of all mobile queries occur with voice search
- 58% of people have used voice search to locate a local business
- 31% of smart phone users worldwide use voice search at least once a week
Well, what does that mean for a business looking to increase their visibility?
Start by leveraging Google My Business Listings to rank for “near me” voice searches. Google my Business Listing is a way of letting google know the location of your office including name, address and phone number.
Here are our 5 Marketing Trends to look out for in 2022. We hope you enjoyed and found this article informative. As AI and automation become more prevalent in the near future our approach towards them should evolve as well. We hope that these strategies help you plan ahead for 2022. If you found this article helpful then please subscribe to our newsletter and share this post with your friends.